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Social Media’s Role in SEO: How Engagement Drives Search Rankings

Social Media’s Role in SEO: How Engagement Drives Search Rankings

by Dave Parkhurst | Apr 23, 2025 | SEO, blog, Google Business Profile, Local SEO, Social Media, Uncategorized

Social media and SEO may seem like separate marketing strategies, but they are deeply connected. While social signals—likes, shares, and comments—aren’t direct Google ranking factors, engagement on platforms like Facebook, LinkedIn, and TikTok plays a...
Maximizing Your Website’s Accessibility: Best Practices

Maximizing Your Website’s Accessibility: Best Practices

by Dave Parkhurst | Apr 16, 2025 | blog, content, Local SEO, SEO, Uncategorized

Website accessibility is a crucial aspect of digital marketing. It ensures that all users, including those with disabilities, can navigate and interact with a site effectively. An accessible website not only expands your audience’s reach but also improves user...
Leveraging Web Analytics to Boost Conversions

Leveraging Web Analytics to Boost Conversions

by Dave Parkhurst | Apr 9, 2025 | blog, Google Algorithm, SEO, Uncategorized, Website Design

In today’s digital landscape, understanding user behavior on your website is essential for driving conversions and business success. By effectively using web analytics tools, businesses can turn raw data into actionable insights, leading to improved user...
Spring Into Action: Why Your Website Needs a Seasonal Refresh

Spring Into Action: Why Your Website Needs a Seasonal Refresh

by Dave Parkhurst | Apr 2, 2025 | blog, Local SEO, Social Media, Uncategorized, Website Design

Spring is a season of renewal and growth. As businesses prepare for new opportunities, it’s also the perfect time to revisit and update their websites. A seasonal refresh can improve site performance, strengthen SEO, and keep visitors engaged. Ignoring regular...
Adapting SEO Strategies for the Internet of Things (IoT) Era

Adapting SEO Strategies for the Internet of Things (IoT) Era

by Dave Parkhurst | Mar 26, 2025 | Uncategorized, AI, blog, Local SEO, News & Press, SEO, Social Media, visual content

The Internet of Things (IoT) is rapidly transforming how people interact with technology. From smart home devices to wearable technology and voice-activated assistants, IoT is shaping the way consumers search for and engage with online content. This shift requires...
Neuromarketing and SEO: Understanding User Psychology to Boost Rankings

Neuromarketing and SEO: Understanding User Psychology to Boost Rankings

by Dave Parkhurst | Mar 19, 2025 | Uncategorized, AI, blog, Local SEO, News & Press, SEO, Social Media, visual content

In the evolving landscape of digital marketing, understanding the intricacies of human behavior has become paramount. Neuromarketing, which merges neuroscience with marketing principles, offers profound insights into consumer decision-making processes. By integrating...
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