by Rebekah | Aug 9, 2024 | blog, content, Google Algorithm, Link Building, Local SEO, SEM, SEO
Aligning SEO with Business StrategyThe Evolution of Local Service Pages: Value and VisibilityCreating Unique Value and Visibility PropositionsOptimizing Internal Linking and Google Business ProfilesUnderstanding Google’s Local Algorithms For value and visibility... 
by Rebekah | Jul 8, 2024 | blog, content, Google Algorithm, Link Building, Local SEO, SEM, SEO
Unpacking E-E-A-TNo Perfect MatchThe PageRank ConnectionFocus on Quality ContentAccurate, up-to-date informationClear sourcing and attributionAuthor expertise and credentialsUser-friendly design and navigationSecure, accessible web infrastructureThe E-E-A-T Evolution... 
by Rebekah | Nov 21, 2023 | content, Google Business Profile, News & Press, SEM, SEO, Website Design
In the ever-evolving landscape of online search, staying at the forefront of Google’s algorithm updates is crucial for businesses aiming to maintain or improve their online visibility. Recently, Google completed its October 2023 Core Update, a significant... 
by Rebekah | Jul 7, 2023 | SEO, blog, SEM, SMS, Uncategorized, Website Design
In times of economic uncertainty, small businesses face numerous challenges in sustaining their operations and staying competitive. The impact of a recession can be particularly severe, making it crucial for these enterprises to explore effective strategies to weather... 
by Anna Johnson | Nov 23, 2021 | SEM, SEO
With the end of 2021 insight, it’s the perfect time to start planning your online and digital marketing strategy for 2022. As you develop your 2022 business budget, did you remember to account for your website, content, and social media needs? Firstly, if you’re new... 
by Rebekah | Aug 7, 2020 | SEO, SEM
The challenges of maintaining online visibility through Search Engine Optimization are far more complicated than business owners realize. There are literally thousands of algorithmic updates that are calculated into the equation of when, where, why and how websites... 