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Leveraging Web Analytics to Boost Conversions

Leveraging Web Analytics to Boost Conversions

by Dave Parkhurst | Apr 9, 2025 | blog, Google Algorithm, SEO, Uncategorized, Website Design

In today’s digital landscape, understanding user behavior on your website is essential for driving conversions and business success. By effectively using web analytics tools, businesses can turn raw data into actionable insights, leading to improved user...
Maximizing Value and Visibility: City & Area Service Pages

Maximizing Value and Visibility: City & Area Service Pages

by Rebekah | Aug 9, 2024 | blog, content, Google Algorithm, Link Building, Local SEO, SEM, SEO

Aligning SEO with Business StrategyThe Evolution of Local Service Pages: Value and VisibilityCreating Unique Value and Visibility PropositionsOptimizing Internal Linking and Google Business ProfilesUnderstanding Google’s Local Algorithms For value and visibility...
Google’s Topicality and Its Impact on SEO

Google’s Topicality and Its Impact on SEO

by Rebekah | Aug 1, 2024 | blog, AI, content, Google Algorithm, Link Building, Local SEO, SEO

What is Topicality?Achieving Relevance: The Key to TopicalityUnderstanding Search QueriesUnderstanding TopicsAvoid Reductionist ThinkingPartner with Greenhaven Interactive for SEO SuccessExpertise and ExperienceTailored StrategiesAdvanced TechniquesComprehensive...
Google’s E-E-A-T & The Myth of the Perfect Ranking Signal

Google’s E-E-A-T & The Myth of the Perfect Ranking Signal

by Rebekah | Jul 8, 2024 | blog, content, Google Algorithm, Link Building, Local SEO, SEM, SEO

Unpacking E-E-A-TNo Perfect MatchThe PageRank ConnectionFocus on Quality ContentAccurate, up-to-date informationClear sourcing and attributionAuthor expertise and credentialsUser-friendly design and navigationSecure, accessible web infrastructureThe E-E-A-T Evolution...
411 on Google’s 2024 Spam Update: What You Need to Know

411 on Google’s 2024 Spam Update: What You Need to Know

by Rebekah | Jun 28, 2024 | blog, content, Google Algorithm, Website Design

Q1: What is the June 2024 spam update?Q2: When did the update rollout begin and end?Q3: What types of spam does this update target?Q4: How does this update differ from the site reputation abuse algorithmic update?Q5: What can website owners and SEO professionals...
 Is AI Good or Bad for SEO?

 Is AI Good or Bad for SEO?

by Rebekah | Jun 4, 2024 | AI, blog, content, Google Algorithm, Local SEO, SEO

The advent of Artificial Intelligence (AI) has revolutionized many industries, and SEO (Search Engine Optimization) is no exception. As businesses strive to enhance their online presence, understanding the impact of AI on SEO becomes crucial. Let’s explore...
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