by Dave Parkhurst | Apr 23, 2025 | SEO, blog, Google Business Profile, Local SEO, Social Media, Uncategorized
Social media and SEO may seem like separate marketing strategies, but they are deeply connected. While social signals—likes, shares, and comments—aren’t direct Google ranking factors, engagement on platforms like Facebook, LinkedIn, and TikTok plays a... 
by Dave Parkhurst | Apr 16, 2025 | blog, content, Local SEO, SEO, Uncategorized
Website accessibility is a crucial aspect of digital marketing. It ensures that all users, including those with disabilities, can navigate and interact with a site effectively. An accessible website not only expands your audience’s reach but also improves user... 
by Dave Parkhurst | Apr 9, 2025 | blog, Google Algorithm, SEO, Uncategorized, Website Design
In today’s digital landscape, understanding user behavior on your website is essential for driving conversions and business success. By effectively using web analytics tools, businesses can turn raw data into actionable insights, leading to improved user... 
by Dave Parkhurst | Apr 2, 2025 | blog, Local SEO, Social Media, Uncategorized, Website Design
Spring is a season of renewal and growth. As businesses prepare for new opportunities, it’s also the perfect time to revisit and update their websites. A seasonal refresh can improve site performance, strengthen SEO, and keep visitors engaged. Ignoring regular... 
by Dave Parkhurst | Mar 26, 2025 | Uncategorized, AI, blog, Local SEO, News & Press, SEO, Social Media, visual content
The Internet of Things (IoT) is rapidly transforming how people interact with technology. From smart home devices to wearable technology and voice-activated assistants, IoT is shaping the way consumers search for and engage with online content. This shift requires... 
by Dave Parkhurst | Mar 19, 2025 | Uncategorized, AI, blog, Local SEO, News & Press, SEO, Social Media, visual content
In the evolving landscape of digital marketing, understanding the intricacies of human behavior has become paramount. Neuromarketing, which merges neuroscience with marketing principles, offers profound insights into consumer decision-making processes. By integrating... 