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Spring Cleaning for Your Website: Technical SEO Tasks to Tackle Before Summer

Spring Cleaning for Your Website: Technical SEO Tasks to Tackle Before Summer

by Dave Parkhurst | May 14, 2025 | SEO, Local SEO, Uncategorized

Just as homes benefit from seasonal cleaning, websites thrive with regular maintenance—especially before summer campaign season begins. A well-optimized website ensures faster load times, fewer technical errors, and better visibility in search engines. For small...
AI in Digital Marketing: How Small Businesses Can Compete in an Automated World

AI in Digital Marketing: How Small Businesses Can Compete in an Automated World

by Dave Parkhurst | May 7, 2025 | SEO, AI, blog, Local SEO

Artificial Intelligence (AI) is no longer reserved for enterprise-level companies with deep pockets. The surge in affordable AI-powered tools gives small businesses a real shot at running smarter, more data-driven campaigns without hiring massive marketing teams. From...
Social Media’s Role in SEO: How Engagement Drives Search Rankings

Social Media’s Role in SEO: How Engagement Drives Search Rankings

by Dave Parkhurst | Apr 23, 2025 | SEO, blog, Google Business Profile, Local SEO, Social Media, Uncategorized

Social media and SEO may seem like separate marketing strategies, but they are deeply connected. While social signals—likes, shares, and comments—aren’t direct Google ranking factors, engagement on platforms like Facebook, LinkedIn, and TikTok plays a...
Maximizing Your Website’s Accessibility: Best Practices

Maximizing Your Website’s Accessibility: Best Practices

by Dave Parkhurst | Apr 16, 2025 | blog, content, Local SEO, SEO, Uncategorized

Website accessibility is a crucial aspect of digital marketing. It ensures that all users, including those with disabilities, can navigate and interact with a site effectively. An accessible website not only expands your audience’s reach but also improves user...
Spring Into Action: Why Your Website Needs a Seasonal Refresh

Spring Into Action: Why Your Website Needs a Seasonal Refresh

by Dave Parkhurst | Apr 2, 2025 | blog, Local SEO, Social Media, Uncategorized, Website Design

Spring is a season of renewal and growth. As businesses prepare for new opportunities, it’s also the perfect time to revisit and update their websites. A seasonal refresh can improve site performance, strengthen SEO, and keep visitors engaged. Ignoring regular...
Adapting SEO Strategies for the Internet of Things (IoT) Era

Adapting SEO Strategies for the Internet of Things (IoT) Era

by Dave Parkhurst | Mar 26, 2025 | Uncategorized, AI, blog, Local SEO, News & Press, SEO, Social Media, visual content

The Internet of Things (IoT) is rapidly transforming how people interact with technology. From smart home devices to wearable technology and voice-activated assistants, IoT is shaping the way consumers search for and engage with online content. This shift requires...
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