DIGITAL MARKETING SOLUTIONS FOR YOUR BUSINESS.
We’re more than a website design firm; we offer complete digital marketing solutions.
With the ever-evolving internet, it’s more important than ever to stay on top of your internet presence. Your online reputation can build or destroy your business. You should be in complete control of how you’re viewed online, and that’s why you need more than a website, listing or Facebook page. You need a thorough and comprehensive strategy for marketing online. We’re here to partner with you and ensure all the bases are covered!
The foundation of good online marketing is a professional, dynamic website. Why? Because it’s the one aspect of your online branding that you will always have complete control over. Social media brands, search engines, and directories are all important, but they can (and frequently do) change the rules at any time. Your website won’t.
SEO/SEM are widely considered the holy grail of successful online marketing. But there’s so much more to it than just ranking well on Google. As technology changes, so do the rules and platforms. We work hard to stay on top of the wild, changing digital world and implement a successful strategy for your business.
Facebook, Google+, Pinterest, Twitter, Blogs, Twitch.. Are you feeling overwhelmed by information yet? You know you need to be on social media, but where do you begin? Which platforms are best for you? Our team of social media experts can manage your social media presence, ultimately building customer loyalty, branding, and guiding your audience back to your website and your message.
A good website design requires beautiful graphic design. Beginning with a logo, a color scheme, and moving from there into secondary elements; your website needs to be equally beautiful as it is informative and navigable. Our design team can make this happen for you!
The ‘new’ buzzwords you keep hearing about, and are constantly being told you need to give ear to: UX/UI. What are they, and why do they matter? The truth is, they’re new terms for timeless principles that are more important than ever before. But don’t worry! We got this.
The world is in motion! It was only a matter of time before video became the most popular medium. But how can your brand leverage it? Video Marketing has increased in popularity steadily over the past two decades. Today, if you’re not producing video, you’re missing out. We can help with this.
You’re only as good as your reputation says you are. The truth is, we know you’re amazing, but do your prospective clients? Your reputation isn’t entirely out of control, but you have to stay on top of it. Our team can do that.
As technology advances, so do security threats! Your website contains precious information. How do you protect it? We handle the security and safety of every website we host. This is an essential element of online marketing. You don’t see it, and it’s not glamorous, but it’s necessary.
WEBSITE DESIGN AND DEVELOPMENT
Never Build Another Site.
The cornerstone of all GreenHaven website services is the idea that when you commit to our site building/maintenance, you will have your site periodically updated in terms of structure, look and feel so that you never have to build another website. The rules of the Internet change often. Google changes what works and doesn’t. Security dictates changes. Look and feel trends determine what people want to see. The old way of building and then rebuilding a website every couple of years is costly and gives you an inconsistent presence. We bypass that by making changes when needed. You are still responsible for your own content, as the business owner. We are responsible to monitor security, google, market changes and trends and make updates to keep you current. This is built into our monthly web plans.
SEARCH ENGINE SERVICES
The Reality of Being Found Online.
The realities of online visibility are much more complicated than any of us realize. Thousands upon thousand of algorithms go into how, where, and when websites show up online. Google and other search engines are like fish that we are trying to get on the hook of your marketing message. SEO and SEM involve work on and off your website, in maps, in listings, reviews, and more. Because this process is so involved, many hours of work and constant updating go into keeping your website found.
No honest person or company can guarantee when and how you will rank. What we promise is that we will do the most effective things from current best practices in organic, white hat SEO to rank for what people are searching for you in your area. This is different from site to site.
GreenHaven Interactive has some of the best experts in Search Engine Optimization in the Tacoma area. Top ranking for search engines requires a specific skill set that most web developers just don’t have. But our team does!
Another important aspect of your Search Engine (SEO) strategy must be Keeping Up With… Everyone! Google and Bing change their rules very regularly. Your competition is getting better regularly. Combined, these two factors (among many) mean that you have to stay on top of the changes in both your local market and the technology to keep your name and site “findable”. That’s where we come in. You have a business to run. We will help folks find it.
We don’t make outlandish or misleading promises. Anyone who promises you “I’ll have you on the first page of Google in a week” is just trying to get your money. SEO work really can be digital “Brain Surgery” in some cases. We’ll work with you to identify the demographic you are targeting and then work to understand how they search for what you promote. Then, we’ll get technical. A critical part of SEO is first doing the HUMAN work. Getting first page for the wrong set of people is pointless, isn’t it?
One critical component in SEO is knowing the language of your clients. In every industry, there are buzzwords and phrases that insiders use. You may rank well on search engines for those but if you prospects are using more common terms, then you could miss out. GreenHaven has done a lot of work for the Automotive Repair industry. In the industry, those that repair cars are usually called “Technicians”. However, most consumers say “I need a mechanic”. So let’s be sure that we rank for terms that your client is using to search for the types of services and products you promote.
Let’s take a look at your market, your client profile, your geography and your offerings. Let’s examine the competition and see who we need to bury (business-wise of course). We’ll develop a plan to take competitive positioning for you on the search engines and make sure it’s a solid strategy over time. If you need AdWords or other paid advertising, we’ll help you figure that out too.
Like many others in Washington State and particularly the Seattle-Tacoma-Puget Sound area, you’ll find that you have a trusted SEO partner in GreenHaven Interactive.
SOCIAL MEDIA MANAGEMENT
Marketing Means Connecting.
Social media changed the world. It connected us, and engaged us. If your brand isn’t creating social engagement, you’re missing out.
Social media is also difficult to navigate. With so many social sites to choose from, where do you begin? The reality is, most of us don’t have the time to effectively strategize and market our social media presence. It’s not enough to just have a Facebook page; you need to learn how to leverage it. This is an extensive process that involves research, testing, monitoring, and constant evaluation. Being a social media expert is truly a full time job. Our social media experts can manage your brand’s social presence and make sure you are getting the most out of it. Don’t just be online. Be engaging online.
Your First Impression is Visual.
When someone sees your brand online, they will notice you first visually. In 2011, it was widely accepted that you had about 7 seconds to make a first impression. Fast forward to today, and that window has dropped to about 3 seconds. Why is this significant? Because in order to deliver your message, you have to capture your potential client’s attention in about a three second window. This makes having an appealing and engaging design more crucial than ever.
Our graphic design team includes experts whose passion is staying up-to-date on modern trends, tools, and design practices. With our team on board, you don’t have to worry about fading out of time, becoming outdated, or losing relevancy. We know you have a message to share, a problem to solve, a service to offer, and lives to better. Don’t miss out on clients by missing the first impression window.
If you do not already have a dynamic, beautiful logo, let our team create one for you! If you do, we’ll work on color, elements, and typography to build you a beautiful website, and create visual consistency in your branding across all platforms.
USER INTERFACE & EXPERIENCE
Your Website is For Your Clients.
UX and UI have gained a lot of popularity over the past few years as new, specialized disciplines. The reality? It’s true that their importance has grown significantly over the past few short years. This is largely due to upcoming generations being raised with specific expectations for navigation and interaction. This is also due to decreased attention span. It’s more pressing than ever before to guide your user to the answers, solutions, and call-to-action they need as efficiently as possible.
The truth of the matter? While more pressing than ever, this is not a new concept. Websites have always served as marketing functions, and user experience and interface design has always been important. You don’t need to be overwhelmed by all the new buzzwords, tech and marketing speech constantly emerging! Our team of experts, through research and a thorough understanding of your message and clear call to action, will design your website to UX/UI standards. You can have confidence that your website will execute its purpose!
Visibility and Audibility Imply Authenticity.
Today, more than ever, people want authentic. They want real. They want trust. With the hype of “fake news” and skepticism at a record high, why should people trust your brand? When you create a video, you’re doing more than putting motion on your website. You’re introducing yourself; you’re being human, and putting a face to your brand. People trust what and whom they know. This is why video marketing is so important in today’s world.
Once outside the reach of small businesses, technology has advanced to make video production attainable for nearly everyone. You can afford to have a quality, professional video made. We partner with video experts to make sure that you have a video presence. Moreso, not just a presence, but a good presence.
Your Clients Listen…to Everyone Else.
For the first time in history, it has been discovered that people trust the opinions and reviews of online strangers as much as those of friends and family. Wild, right? But how does this affect your brand? A negative review will have a stronger impact than ever before, and a positive review will be just as important. Do you know what people are saying about you? About your company? Your brand? Ignoring this can be detrimental to your success. So how do you stay on top of it?
There are best practices that we use to make sure your reputation stays in the clear. It’s not just enough to not have a bad reputation, though. You need to have a positive one! No reputation is a bad reputation. Why? Because people do business with those they trust. So give them a reason to trust you. We work with you to create a positive reputation, and manage any negative feedback that comes in. Your reputation is on the line.. let us protect it!
Protect Your Brand.
So you built a beautiful website: congratulations! Now, you need to protect all that hard work. Whether you keep sensitive information online or not, security is highly important. It’s not just the big companies that get hacked.. anyone can be a target. It’s folly to build a website without security. Spam bots, malicious hackers, scammers, there’s a host of bad guys out there that would be happy to mess with your business. When we build and host a website, we take the steps necessary to make sure you’re safe, and that you stay that way.