The challenges of maintaining online visibility through Search Engine Optimization are far more complicated than business owners realize. There are literally thousands of algorithmic updates that are calculated into the equation of when, where, why and how websites appear on Search Engine Results Pages. The best way to rank in the top search engines such as Google, Bing, Yahoo, and Ask.com is to better understand the ranking process by comparing it to something that you can easily relate to.
For example, picture search engines like virtual fish. These virtual fish (search engines) love to consume virtual bait (content and data), which is most readily found in lakes and ponds (websites). However, the favorite bait of choice (content) is optimized to suit the virtual fish’s new and ever changing tastes (algorithmic updates). With this analogy in mind, the On-page and Off-page SEO of your marketing message (your bait) must have the algorithmic appeal (the taste) that the search engines (virtual fish) desire to consume most in order to rank at the top of the Search Engine Results Page.
To simplify it further, you don’t catch fish with chocolate cake because that’s what you like. You must catch fish with worms because that’s what they like.
With all of that being said, SEO and SEM involve work on and off your website, in maps, in listings, reviews, private blog networks and more. Due to the ever-changing algorithmic updates, many hours of tedious work and continuous updates are required to keep your website’s visibility.
No SEO professional or SEO agency can guarantee exactly how or when your site will rank. Our promise is to use the most current and effective practices for gaining organic reach using only ethical white hat SEO strategies to rank your site for what your ideal clients are searching for locally. The most effective strategies are going to vary by site, service and target audience. GreenHaven Interactive is home of the best SEO experts in the Tacoma area. Most web developers don’t have the required skills necessary to rank your site at the Top of search engines, but our SEOs have the goods to get the job done!
Another important objective in your Search Engine Optimization (SEO) strategy is staying on top of the competition! Google and Bing continually optimize their rules for searchers and your competition is constantly trying to outrank you. Both of these factors require you to stay on top of technology and changes in your local market just to be found by your customers. This is where GreenHaven Interactive comes in. You can focus on servicing your customers while we focus on sending them through your doors.
We won’t mislead you with outlandish promises just to get a buck. Anyone who promises you “I’ll have you on the first page of Google in a week” is just trying to get your money. SEO is a delicate blend of art and science. We’ll help you to identify your customer’s demographic and target them based upon how they search for your products and services. After we’ve identified who they are, we’ll do further research to determine what their interest are and where they hang out online. SEO can’t be left to software and cookie cutter methods; there is a human element that you must get right in order for it to work. It’s pointless to rank your page at the top of page one for the wrong target audience. Understanding the language and verbiage used by your ideal customer is huge. Every industry has its own set of buzzwords and phrases that commonly used in their industry. You make rank well on search engines for some keywords, but if they are not the keywords that your targeting, you are likely missing out. GreenHaven has done extensive work in the Automotive Repair industry. In this industry, repair work is generally done by licensed “Technicians”. However, most consumers generally say “I need a mechanic”. So it becomes critical that we rank for terms that your customers are searching for and will capture them in the right stage of their buyer’s cycle.
We’ll begin by assessing your market, client profile, geography and offers to your customers. We’ll analyze your competition to see what opportunities they have missed that your business can capture. We’ll develop the right plan for your competitive positioning and determine whether we will build your business strictly through organic marketing and Social Media or paid marketing such as Google Adwords and Facebook. It could be that the right solution for your business may be a mixture of strategies where one supports the effectiveness of the other. We’ll test and tweak the approach that we’ll use to develop the perfect strategy as quickly as possible.
You’ll quickly come to know, trust and love the SEO partners at GreenHaven Interactive like so many other local businesses we serve in the Seattle-Tacoma-Puget Sound area and throughout Washington State.