Topic-clustering is a method used to categorize your blog content into different sections. This helps readers find the information they are looking for faster and also allows them to easily navigate around your blog. When you are able to do this, you can also optimize your blog for search engines and increase your website traffic.
Keyword research when topic-clustering
For example, if you are looking for ways to boost your Fort Lauderdale SEO, then you should consider topic-clustering for your blog using terms like Fort Lauderdale, Florida, Fort Lauderdale beaches, etc. This strategy helps search engine bots understand the relationship between your content and the keywords you’re targeting. It also helps you make your content easy to find.
A topic-cluster is a series of related articles or blog posts based around a common keyword. These pages can help you drive more traffic and boost your organic rankings.
To start, you’ll need to do some research on the topic you’re interested in. You can look at competitor rankings to determine how many keyword phrases you need to include in your topic cluster.
Next, you’ll want to come up with subtopics that have the highest search volume. Using a keyword research tool can help you identify these terms.
Linking between clusters
Creating links between clusters in your blog will help you get the most out of your content and improve your SEO. A topic-cluster is a collection of interlinked articles that provide more information on a particular subject. The links between the pages help search engines crawl more related content and help users find more answers to their questions.
Internal linking helps your site’s architecture adapt to the needs of visitors. It also signals the semantic relationship between pages. This allows search engines to recognize the importance of your pages and increase their ranking. You can measure the performance of your pillar pages and internal linking using Looker Studio, formerly Google Data Studio report.
Pillar pages provide a comprehensive overview of a topic. These pages also have the potential to establish authority within the topic and allow you to use cluster links to interlink a collection of articles based around your pillar page.
Boosting search rankings
One of the biggest changes in the algorithm for Google’s search results was the introduction of RankBrain. This new algorithm uses machine learning to analyze past searches. It then associates those searches with themes and keywords, and pulls multiple keywords and phrases associated with the search query.
Topic clustering your blog content can boost rankings on the SERPs (Search Engine Results Page). The setup of a topic cluster signals to the bots that you have a deep understanding of the subject and are capable of providing more value than other blogs.
To create a topic cluster, you must write several blog posts that discuss the same topic. Each of these posts should have a hyperlink that goes back to a related article or pillar page.
Topic clusters help you provide value to your readers and improve the user experience. When you link to other related content, it helps the search engine bots to crawl the content and understand the context of the information.
Identifying ROI (Return on Investment) of your content
If you’re looking to increase your ROI on content, you’ll need to understand the best ways to measure its effectiveness. Using topic-clustering can provide deeper insights into the performance of your content.
While there are a number of ways to measure content success, one of the most effective is using a topic-clustering strategy. Topic clusters are centered around an overarching theme, which streamlines your content strategy. By focusing on a variety of keywords that have similar intent, you can attract more organic traffic and search engine ranking.
Another key metric for your content is conversion rate. This can be determined through page visits, social shares, and other metrics. You’ll also need to consider the amount of time your audience spends on your website. When you cluster your topic and internally link to other pages on your site, your customers/audience spends more time on your site navigating through related information.
If you have any questions about Topic-Clustering or any other SEO strategies give the experts at GreenHaven Interactive a call.