Jeff Baker & Associates

We met Jeff Baker & Associates through networking in our local community, and began to build a professional relationship before going into business together. Because they have been in business for many years, local to Tacoma, and very good at what they do, they’d built their client base largely on referrals. We came on board to help them create a digital presence that reflects their success, as well as expand their reach. 

Our first priority was to build them a functional website. When choosing a CPA, it’s important for new and prospective clients to know that they can trust a company to handle their sensitive information, and do right by them and the IRS. Our goal was to exhibit them as the tax experts in their part of Tacoma. Additionally, to provide all the information a prospective client might look for that would give them the confidence to pick up the phone and book an appointment.

With an updated website ready to go, we began our process of SEO with the support of social media. Using Google analytics, we began to implement content changes, make local updates, and create consistency in their “NAP” (name, address, phone) across the board. We have continued to monitor, adjust, and improve this with time.

In 2017, we completely redesigned their website after collaboration with their in-house staff. Together we were able to come up with a layout, color scheme, and content schematic that reflected their growing company and brought them into the new year. With the new website launched, we readjusted our SEO efforts to mimic and support the changes.

Today we continue to make updates, work with their staff, and keep them current as they grow and thrive. Digital marketing is an ongoing process that requires continuous monitoring, adjusting, feedback and evaluation. It has been our privilege to be Jeff Baker & Associates’ digital marketing firm, and a pleasure to watch them succeed as expert CPA’s.