The Original Northwest Web Marketers

Importance of Anchor Text in Blogs to Boost your SEO

anchor text

Having an excellent anchor text in your blogs can help your website rank high and earn a lot of traffic. However, there are certain aspects to consider when it comes to writing these posts. These are Diversification, Relevancy, Conciseness, and Avoidance.


Choosing the right anchor text is the key to building strong relationships with your readers and search engines. You want to make sure that the words you use in your hyperlinks are useful and relevant to your article.

The relevancy of anchor text is a major factor in the Google ranking system. The higher you rank in the search results, the more visitors you’ll get. It also helps to increase page awareness and raise your site’s credibility.

To create effective anchor text, you need to consider the topic of the source page and link to it with the best possible description. Using generic text will not provide useful context. You can do this by using brand names or brand names plus keywords.

In addition to brand names, the relevance of anchor text can be determined by the information hierarchy of your link. In general, links to related content send stronger signals.

It’s important to keep the flow of your writing consistent. Don’t use the same article for your anchor text more than once in an article. If you have two or more articles that have the same anchor text, you could confuse your audience. You should also avoid phrases that give commands. These are likely to be seen as scams.


Whether you are using anchor texts for internal linking or external linking, there are some things to keep in mind. The best practice is to make the anchor text relevant to the destination page.

For example, if you are writing an article on cats, then you may want to use the keyword “cats” in your anchor text. However, you should not rewrite the content of the article with the keyword. Rather, you can link to the original article or provide additional information about the topic.

In addition, you should make sure that the anchor text is brief. Too many links can be distracting to readers. They may even tune out. You also want to avoid repeating keywords.

A good anchor text is easy to read and understand. It should describe the linked page. The anchor text should also be relevant to the target page. It is not necessary to include all of the details, but you should provide enough information to answer the reader’s question.


Increasing the diversity of anchor text in your blogs can help boost your rankings. Not only does it look better, it’s also less likely to get you penalized by Google. If you’re struggling to rank for specific keywords, diversifying your anchor text can make a big difference.

The most important part of link diversification is generating authoritative, relevant links. These links will drive sales and increase your organic rankings. While it’s important to include a variety of keywords in your anchors, don’t focus on over optimizing your anchor texts. Using exact match anchor text can lead to penalties.

It’s also important to make use of LSI (Latent Semantic Indexing) anchors, which are acronyms for synonyms or related phrases. For example, a page about HTML links may contain a link to w3schools, a site about web design.

Another way to diversify your anchor text is to use brand names instead of exact match keywords. Brands like Apple have millions of links. By utilizing a brand name in your anchor, you can improve your brand authority.


Using the right anchor text for your blog is one of the best ways to improve your SEO. It can save you time and create a better user experience.

Anchor text is a keyword or phrase that you use to link to a website. It tells Google and other search engines that you’re linking to an article on your own site, and gives them a better idea of the content on the linked page.

Your anchor text should be relevant to your articles. This helps users decide whether to click the link or not. If the anchor text is unconvincing, it will discourage readers from clicking. The wrong anchor text can also affect your site’s rankings.

Avoid using generic words in your anchor text. This can be a sign of spam or an unnatural SEO strategy.

Your anchor text should be a natural part of your writing style. You don’t want your reader to feel like they’re being told what to do.

If you have any questions about anchor text, SEO, or any blogging-related issues give the experts at Greenhaven Interactive a call.  

GreenHaven Interactive utilizing the best practices in Web Design, Search Engine Marketing (SEO/SEM), Social Media, Reputation Management and other proven vehicles, GreenHaven partners with your organization to drive your business goals.